For years, the global online presence of the Depend brand has been disjointed and inconsistent. Each region had its own website, voice, and agency, hindering the development of a strong global brand identity. There was no cohesive story or visual language to support the brand's integrity.
The team was tasked with developing a modern, flexible, and reusable visual design system that not only aligned with business and content requirements across multiple regions but also prioritized the needs of users.
As the acting Global UX/UI Creative Director, I played a pivotal role in every phase of the project. I worked closely with product managers and engineering teams to support sprint planning, define business requirements, communicate team updates, identify and mitigate risks, and ensure seamless design handoffs. At the conclusion of each sprint, I presented key findings and championed the team’s design work to stakeholders and cross-functional teams.
I led a global UX team through the discovery phase while establishing the visual direction for the product. I oversaw designers in the creation of wireframes, prototypes, high-fidelity designs, and a scalable, component-based design system.
