NAPA (National Automotive Parts Association) serves auto service professionals, do-it-yourselfers, and everyday drivers with high-quality parts and supplies. Its extensive distribution network includes over 500,000 part numbers, managed across 57 distribution centers, 6,000 NAPA Auto Parts stores, and more than 16,000 NAPA AutoCare and AutoCare Collision Centers.
I led the strategy and redesign of the NAPA Pricing Portal, a critical web application used to set pricing for every part across the network. Collaborating closely with stakeholders, the product manager, and the development team, I defined, created, prototyped, tested, and iterated the new designs as part of the re-platforming project. My role encompassed the end-to-end design process, including leading ideation and discovery sessions, developing wireframes and prototypes, and delivering final design compositions.
